Post by jahidseoecpate on Mar 10, 2024 21:38:53 GMT -9
Social proof is even more important for small businesses. Since you don’t have the established trust that comes from a well-known brand name, you’ll need all the evidence you can get to support your credibility and reliability. Fortunately, today’s online communication tools make it easier than ever to tap into the power of social proof. How to Use Social Proof on Your Landing Page (with Examples) Your landing page is like your elevator pitch: If you plan on using social proof here, you’ll need to make a big impression—fast.
But not all social proof is equal, as Fax Lists Copyhackers’ Joanna post sharing examples of weak social proof that backfired. The effectiveness of social proof depends on your audience. Just as mismatched social proof can turn customers away, audience-centered social proof can bring them in. Try adding one of the following three kinds of social proof to your landing page. Add customer reviews and quotes Customer reviews and quotes are a classic form of social proof—and for good reason.
They express what folks have to say about your product. The stats out there also back up their effectiveness. According to Northwestern University’s Spiegel Research Center, online reviews can raise conversion rates by as much as 270%. To get the best results from this type of social proof, we recommend using quotes that bust common myths or relieve hesitations about your product. An entire section dedicated to these reviews can be worked into your landing page’s overall flow.